The role of design in health communication is crucial, and good design can make or break a health communication campaign. Join us for the latest webinar in the Health Communications Matters Webinar Series, co-sponsored by the APHA Health Communication Working Group and the Center for Public Health Practice at UC Berkeley’s School of Public Health, as our speakers illustrate the role of good design in health communication and describe how public health practitioners and researchers can work with designers and artists to enhance the appeal and effectiveness of their materials.
This webinar features a few of the principal researchers, scientists and designers behind the development of two public health campaigns in Los Angeles County. Project U, a program of the Los Angeles Unified School District (LAUSD) Health Education Programs HIV/AIDS Prevention Unit and STD prevention education among at-risk youth through peer-to-peer social networks, and Es Tiempo, a campaign raising awareness and support for prevention and treatment of cervical cancer that is an initiative of the USC Norris Comprehensive Cancer Center, the Keck School of Medicine, the Annenberg School of Communication and Journalism, and Art Center College of Design.
Both campaign communication concepts originated through a partnership with Designmatters, the award-winning social impact department at Art Center College of Design. Featuring experts in art, design, social change and public health, this webinar will show attendees the transformative effects that come from integrating design into health communication.
After this session, participants will be able to:
– Identify key principles that drive generative problem-solving through design methods as embodied in two successful case studies
– Explain the value of integrating design principles and techniques in public health campaigns
– Describe how the design process can be integrated into campaign development, implementation and evaluation research