Social marketing is a widely used and effective approach to changing behavior largely through promoting the use of healthy products and services.
Social marketing interventions can help achieve many goals:
Improved healthy behavior
Increased availability of public health products and services
Increased range of available products and services at a variety of prices and variations
Reduced burden on the public sector by shifting clients with some ability to pay to the private sector
Increased program sustainability
Improved targeting of donor funding
This course will help you understand the key principles of social marketing, clarify misunderstandings, outline under which circumstances it is best used, and how social marketing, when employed effectively, can improve health outcomes.
WHAT YOU’LL LEARN
Define social marketing and its fundamental attributes
Describe the social marketing process and how it is applied to program design and implementation
Understand the importance of using consumer insights to achieve effective social marketing programs
Identify the ways social marketing has been proven to improve health outcomes